Rate Cards & Pricing Rules
Configure floor CPMs, fixed slot pricing, prime-time multipliers, and dynamic pricing rules.
Rate Cards define your pricing structure for both programmatic ad exchanges and direct advertiser bookings.
Pricing Models
FairAds AI supports flexible pricing models:
1. Programmatic Floor CPM
Set a minimum price (Floor CPM) for programmatic bidding auctions. Any programmatic bid below your floor is automatically filtered out.
2. Fixed Slot Rate (Flat Rate per Flight)
Specify a fixed price per slot per week/month for direct advertisers (e.g. $500/month per 15s slot).
Prime-Time Multipliers & Dynamic Pricing
Increase yields during peak traffic periods:
- Weekend Multiplier: Automatically apply a 1.25x - 1.5x price multiplier on Saturday and Sunday.
- Peak Hour Surge: Increase CPM floor rates during morning and evening rush hours.
| Time Window | Multiplier | Floor CPM |
|---|---|---|
| Regular Hours (10:00 - 16:00) | 1.0x (Standard) | $10.00 |
| Evening Peak (17:00 - 21:00) | 1.4x (Prime) | $14.00 |
| Night (22:00 - 06:00) | 0.8x (Off-Peak) | $8.00 |