Audience Analytics & Impressions
Review footfall analytics, verified impression counts, and audience demographic metrics.
The Analytics module provides granular insights into audience engagement, total ad play counts, and verified impressions delivered across your network.
Analytics Metrics Breakdown
- Total Playbacks: Exact count of completed ad creative executions across all screens.
- Estimated Impressions: Audience reach calculated using verified venue footfall sensors, camera optical counting, or mobile location data.
- Screen Uptime Rate: Percentage of operating time your hardware players remained online and functional.
Proof of Performance (POP) Verification
FairAds AI generates audit-ready Proof of Performance reports for every active campaign:
- Go to Insights > Analytics.
- Filter by Screen ID, Campaign Name, or Date Range.
- Download timestamped play logs containing playback timestamps, screen telemetry logs, and verified impression counts.