Bookings & Reservations
Track direct and programmatic campaign bookings, slot allocations, and campaign fill rates.
The Bookings section provides a unified calendar view of all reserved advertising inventory across your display network.
Understanding Booking Statuses
Booking Status Types:
- Requested: Pending availability check or partner creative approval.
- Confirmed: Slots locked and scheduled for upcoming playback.
- Active: Currently live and running on screens.
- Completed: Flight finished; final play counts and impression records finalized.
- Cancelled: Booking voided before playback started.
Inventory Occupancy & Fill Rate
Manage slot utilization to maximize yield:
- View overall network fill rate percentage.
- Identify under-utilized time slots (e.g., weekday mornings) and lower floor CPMs to attract programmatic demand.
- Reserve guaranteed slots for direct regional advertisers or house promo content.