Content Planner & Loop Scheduling
Design screen play loops, organize playlists, set dayparting rules, and schedule fallback content.
The Content Planner lets media owners build dynamic playback schedules that balance advertiser campaigns with house content, news tickers, weather widgets, and venue announcements.
Loop Structure & Dayparting
A standard display loop is composed of sequential slots:
[15s Ad #1] -> [15s Ad #2] -> [15s Venue News] -> [15s Ad #3] -> [15s Weather] -> [REPEATS]Configuring Playlists:
- Navigate to Workspace > Content Planner.
- Select target display group or individual screen.
- Define Loop Duration (e.g., 60s, 120s, or 180s).
- Drag and drop default venue assets into the loop timeline.
Fallback & Default Content
To avoid blank screens when no paid ads are scheduled:
- Set up Fallback Assets in your playlist.
- Fallback content can include venue promotions, safety announcements, local news feeds, or ambient art.
- Paid programmatic ads automatically preempt fallback assets when bookings arrive.